GrooveeAbout Us Introducing GROOVEE, where the beat of street culture meets the pulse of couture. Born in the vibrant streets of India, GROOVEE emerges as the embodiment of Gen Z's fashion ethos, fusing trendsetting designs with accessible pricing to cater to the dynamic pulse of Tier 2 cities and beyond. Vision: GROOVEE envisions a global presence while staying rooted in its Indian essence, celebrating the diversity and vibrancy of street culture across the nation. Our mission is to democratize fashion, making cutting-edge designs accessible to the masses without compromising on quality or individuality. Inspiration: Drawing inspiration from the kaleidoscope of Indian street life, GROOVEE infuses traditional motifs with contemporary flair, creating a fusion that resonates with the Gen Z spirit. From the bustling markets of Mumbai to the colorful lanes of Jaipur, each collection tells a story of heritage reimagined for the modern urbanite. Design Philosophy: At GROOVEE, design is our language, and innovation is our currency. Our team of young, talented designers blends global trends with local influences, resulting in an eclectic mix that stands out in the fast-paced world of fashion. From bold graphic prints to intricate embroideries, every piece reflects our commitment to pushing boundaries and challenging norms. Affordable Luxury: We believe that fashion should be inclusive, not exclusive. That's why GROOVEE offers high-quality apparel at prices that won't break the bank. By streamlining our production process and embracing sustainable practices, we ensure that everyone can indulge in the thrill of fashion without guilt or compromise. Community Engagement: GROOVEE is more than just a brand; it's a movement. We actively engage with our community, collaborating with local artists, musicians, and influencers to celebrate creativity in all its forms. Through pop-up events, workshops, and social media campaigns, we empower our customers to express themselves boldly and authentically. Global Outlook: While our roots lie in India, GROOVEE has its sights set on the global stage. With a focus on e-commerce and strategic partnerships, we aim to reach fashion enthusiasts worldwide, spreading the message of inclusivity, sustainability, and self-expression. Join the GROOVEE Revolution: Whether you're strolling down the streets of Delhi or strutting through the alleys of New York, GROOVEE invites you to join the revolution. Embrace your individuality, celebrate your culture, and make your mark on the world with fashion that speaks volumes without saying a word. Welcome to the future of streetwear. Welcome to GROOVEE.https://www.groovee.in/s/637b22156d77cd009523f663/6415f74149b4f29565413d4d/groovee-480x480.png
642327d0f6cf90b015644948SHAPES and DRAPES Black Lola Skirt
The Lola Skirt is cut in the signature S&D style, ensuring that your shape is accentuated in the right places. The midi length makes it a great transitional piece and our custom sequins are the perfect finish to make you stand out.
Pair it with the Ini Bralette, Jacket Crop Jacket or the Basic crop Top for date night, events, engagement parties or a night out with friends and show up SLAYING!
The Lola Skirt is cut in the signature S&D style, ensuring that your shape is accentuated in the right places. The midi length makes it a great transitional piece and our custom sequins are the perfect finish to make you stand out.
Pair it with the Ini Bralette, Jacket Crop Jacket or the Basic crop Top for date night, events, engagement parties or a night out with friends and show up SLAYING!
