GrooveeAbout Us
Introducing GROOVEE, where the beat of street culture meets the pulse of couture. Born in the vibrant streets of India, GROOVEE emerges as the embodiment of Gen Z's fashion ethos, fusing trendsetting designs with accessible pricing to cater to the dynamic pulse of Tier 2 cities and beyond.
Vision: GROOVEE envisions a global presence while staying rooted in its Indian essence, celebrating the diversity and vibrancy of street culture across the nation. Our mission is to democratize fashion, making cutting-edge designs accessible to the masses without compromising on quality or individuality.
Inspiration: Drawing inspiration from the kaleidoscope of Indian street life, GROOVEE infuses traditional motifs with contemporary flair, creating a fusion that resonates with the Gen Z spirit. From the bustling markets of Mumbai to the colorful lanes of Jaipur, each collection tells a story of heritage reimagined for the modern urbanite.
Design Philosophy: At GROOVEE, design is our language, and innovation is our currency. Our team of young, talented designers blends global trends with local influences, resulting in an eclectic mix that stands out in the fast-paced world of fashion. From bold graphic prints to intricate embroideries, every piece reflects our commitment to pushing boundaries and challenging norms.
Affordable Luxury: We believe that fashion should be inclusive, not exclusive. That's why GROOVEE offers high-quality apparel at prices that won't break the bank. By streamlining our production process and embracing sustainable practices, we ensure that everyone can indulge in the thrill of fashion without guilt or compromise.
Community Engagement: GROOVEE is more than just a brand; it's a movement. We actively engage with our community, collaborating with local artists, musicians, and influencers to celebrate creativity in all its forms. Through pop-up events, workshops, and social media campaigns, we empower our customers to express themselves boldly and authentically.
Global Outlook: While our roots lie in India, GROOVEE has its sights set on the global stage. With a focus on e-commerce and strategic partnerships, we aim to reach fashion enthusiasts worldwide, spreading the message of inclusivity, sustainability, and self-expression.
Join the GROOVEE Revolution: Whether you're strolling down the streets of Delhi or strutting through the alleys of New York, GROOVEE invites you to join the revolution. Embrace your individuality, celebrate your culture, and make your mark on the world with fashion that speaks volumes without saying a word. Welcome to the future of streetwear. Welcome to GROOVEE.https://www.groovee.in/s/637b22156d77cd009523f663/6415f74149b4f29565413d4d/groovee-480x480.png
63a1d1b620df7a09a262e893GOBELLE Women carmine-white tie and dye jogger sweatshirt co-ord Set
STAND LOUD AND STAND OUT!!! This hot and vibrant tie and dye co-ordwould elevate your style and personality multi folds. This set in carmine and white is perfect for lounge and street wear. Features a high neck, waist lengthsweatshirt along with elasticated waistband joggers with side pockets
A tye and dye track suit is a matching set of athletic wear that has been dyed with the tye and dye technique. Tye and dye involves creating a pattern on fabric by tying it in specific sections before dyeing it. The resulting pattern is usually a gradient or multicolored effect. A tye and dye track suit can be a fun and unique addition to your athletic wear collection, and can add a pop of color to your workouts. They can also be dressed up or down, depending on the occasion.
STAND LOUD AND STAND OUT!!! This hot and vibrant tie and dye co-ordwould elevate your style and personality multi folds. This set in carmine and white is perfect for lounge and street wear. Features a high neck, waist lengthsweatshirt along with elasticated waistband joggers with side pockets
A tye and dye track suit is a matching set of athletic wear that has been dyed with the tye and dye technique. Tye and dye involves creating a pattern on fabric by tying it in specific sections before dyeing it. The resulting pattern is usually a gradient or multicolored effect. A tye and dye track suit can be a fun and unique addition to your athletic wear collection, and can add a pop of color to your workouts. They can also be dressed up or down, depending on the occasion.
